ALLDAY PROJECT (올데이 프로젝트) debuted on June 23, 2025 under THEBLACKLABEL as a five-member co-ed group produced by Teddy. They launched with the single album 'FAMOUS' and its double title tracks "FAMOUS" and "WICKED", drawing immediate attention.
Co-ed lineups are exceptionally rare in the idol landscape, making the group one of the 5th generation's boldest format experiments. In the K-Pop Atlas graph, ALLDAY PROJECT anchors THEBLACKLABEL's artist line and represents the generation's willingness to break structural conventions.